Packaging design is an indispensable part and external form of modern commodities. Creative packaging design is not only a beautiful coat for goods entering the market. At the same time, it is also an effective means to realize commodity value and use value.
Excellent creativity comes from the designer's keen market insight and positive thinking, knowledge accumulation and rich experience. Creativity is the treasure of successful packaging design. Before the detailed creativity of packaging, we should first fully understand the enterprises and products that produce the goods. Generally speaking, we should start from three aspects:
1. Basic information of the market, such as the market characteristics and potential of the product, competitors, etc.
2. The basic situation of the consumer group, such as: the age of the consumer population, economic income, cultural quality and so on.
3. The basic situation of market related products and their own products (for example, new products are listed or old products are changed into packaging), including brand image and popularity, popularity, trust, product price, quality, and sales mode.
Through extensive understanding, designers can fully display their imagination and creativity according to the information they have grasped, make preliminary creative ideas, and finally determine the key points of creativity through further deliberation, improvement and development.
1. Expression forms and methods of packaging creativity
Packaging can only be spread through a certain form of expression. Choosing the appropriate form of expression is the key link to accurately spread the enterprise image and commodity information. The appropriate form of expression can play a role in playing a role of "one as ten" and enhancing the commodity nature of products.
2. Salient features

Different products. There are different characteristics. This feature is often the difference between an enterprise and its products and other enterprises and products. It reflects the difference between this product and other similar products. The attraction of enterprise products to consumers. Often it's not in their commonness. It's their personality.

3. Consumption orientation
The appeal object of packaging screen is the identification group and influence group of products, and is the ultimate consumer of enterprise products. Designers in creative design, must be clear about the product is sold to whom. This is a product specific consumer groups for the theme of positioning design. Consumer groups can be divided according to the spring and Autumn period, gender, class and other aspects. Different products face different consumer groups. Only by thinking about the specific consumer groups that the product is facing, can the design directly face the effect, shorten the gap between the product and the consumer, and produce a sense of affinity.
4. Exaggerate the brand
Different products have different brands and commodity names. Personalized brand image is a powerful weapon to occupy the market. New products often rely on innovative new images to win the favor of consumers.
5. Winning more with less
With minimal investment. Get the most out of it. This is the expression of trade creed design, and the same can be said of it. However, the lack of design is the result of a large number of ideas in the early stage and the filtering of various schemes. It is the essence of packaging graphics and characters that can be used as one as ten. Absorb the main color of packaging and simple arrangement. The clear and simple packaging picture makes people feel noble, elegant and fashionable. It is extremely few and sometimes more complicated. This kind of less is not simple, but highly concentrated through refining and summarizing.
6. Mastery of degree
Packaging design is a practical visual art, which has the duality of function and art. In order to achieve strong artistic appeal, all other visual art forms can be its means of expression. The unique artistic expression of various painting languages is to transmit commodity information. As long as I can express the attribute theme of goods, I can use it. However, there is a problem that can not be completely copied. We should make the past serve the present and the foreign as the top use, reflecting the renewal point of re creation. Let all kinds of painting forms become the talker of commodity and the symbol of commodity image.
7. Meet but not seek
In real life, some things can be encountered, and the unexpected random performance of packaging design is similar to this. For example: the performance of the abstract mechanism of packaging shading is the use of an unintentional form, which is formed by natural coupling, which is unpredictable and cannot be set in advance. Although unintentional accidental form is more hazy and trance, its charm is often unique to Superman, which can be met but not sought. It is also one of the common means of pursuing visual novelty in packaging design
8. Addition and subtraction
One of the symbols of the highest level of art is subtraction. In particular, the performance of graphics can not be comprehensive, to take its essence, with the most concise visual language performance. The condition of subtraction is to add, first more and then less, no more can not be less, that is to say, all the elements to be involved should be listed first, and then they should be compared, typical ones should be grasped, and repeated deliberation should be made to achieve the goal of reducing complexity to simplicity.
9. Strengthening and weakening
There are many kinds of products in packaging design, and the creative expression methods vary with the products. Some pursue the richness and delicacy of the picture, but need to strengthen the performance, some seek the simplicity of the picture, and need to weaken the desalination. The strengthening and weakening here can be understood as the visual density of the packaging picture. The visual density refers to the density of graphics and characters on the screen. Different packages have different visual density.
The visual density of the packaging picture of the general popular daily necessities is very high, and all kinds of information are displayed on the packaging with the maximum image. The packaging of cosmetics and modern products is low-density design.
10. Single color wins
Comparing monochrome (including spot color) and four-color, there are many uses of natural wood grain, grass pattern, animal pattern, for local selection and reproduction. They are used as shading decoration of various packaging boxes and bags, achieving a brand-new visual emotion. This is the expression that the design art is higher than the natural phenomenon. The designer reappears the common objects with the non-uniform visual angle, which is the embodiment of re creation. Packaging design from the color point of view to show the sword to take the edge of the creative, you can consider the use of monochrome. To achieve your gorgeous, I simple pure gorgeous effect.
Dongguan Beite packaging materials Co., Ltd. is a large-scale company specializing in the production of food grade composite packaging. It is a professional manufacturer of composite packaging bags. It uses new equipment to produce packaging bags and roll films, providing comprehensive, environmental protection and safety packaging services for the market.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries.
We uphold the integrity of cooperation, good quality, good service business philosophy, won the industry's approval, products sold to all over the world; welcome friends from all walks of life to inquire, visit our factory to investigate guidance and business negotiations.