"Product packaging is often more important than the internal items. Whether a company can succeed in sales depends on two factors.
1、 It depends on the product
2、 It depends on the product packaging.
Packaging can play a good role in the transport process. It can hold and protect these goods for a long time. Since human beings have mastered the method of transporting goods from thousands of miles to consumers, they are as fresh as before. No matter where you live or what you do, your life will improve.
In addition, more importantly, modern packaging has a new function, that is, it must sell the goods inside.
The four factors that determine sales are:
Optional sales
Similar products
advertising
market research
And each factor will make packaging design a new force in sales.
1、 Packaging has to be persuasive, and the cost of sales is so expensive that many retailers find it imperative to switch to the optional sales method. At present, the optional stores not only deal in food, but also deal in hardware, clothing, cosmetics, cultural utensils and a wide range of consumer goods. The number of salesmen is gradually decreasing, and the work of selling goods to customers has been mainly replaced by packaging. Packaging has become a sales tool between producers and consumers. After investigation, promotion and transportation, the goods are put on the shelves and finally. To move goods from shelves to consumers' shopping basket, it depends on the ability of packaging.
2、 The number of producers of similar commodities is increasing, which makes the products more similar. Customers have to choose from many similar products. It's difficult to decide whether to choose between soap, food, cigarettes and cosmetics. Therefore, when two kinds of competitive goods are very similar, the packaging must be able to distinguish from each other's goods due to the existence of small differences. At the same time, packaging is often used to create a difference between the tools.
3、 Price is not everything. "Reasonable price is the only key to open customers' wallets", so it seems that packaging design will become unnecessary. However, as we all know, in a drug store, you can buy a frozen cream for only a small amount of money. Why would anyone pay many times more for a bottle of the same cosmetics with beautiful packaging and trademark? The secret is that packaging can turn boring cosmetics into "panacea". In fact, what people want to buy is not just frozen cream, but confidence, heroism, youth and beauty. And packaging design is able to make the goods full of youth, youth, health, elegance, fullness, tidiness, strength and other feelings. You can make the goods vivid by packing. Design enables you to meet the psychological needs of customers, thus promoting sales. Reasonable price is only part of the operation. But packaging can give a sense of quality that the commodity itself does not have.

4、 In order to make a new product well known, we must spend a lot of money on advertising. When a product is to be promoted, a chain must be formed between the factory and the public, and packaging is the last link of the chain. Therefore, in order to achieve the best results, the focus of advertising must be on this last link, so that the public can recognize your product at a glance on the shelf. Make the package recognizable. Packaging design should reuse the language used in advertising. Make it correspond to the advertisement and sell your product. 5、 Sales and research at present, the technology of selling goods is much higher than that of producing goods. This is what people have to admit. Of course, commodities are primary. Otherwise, sales promotion will become aimless. Similarly, it doesn't help to produce the best goods in the world that nobody knows. The whole history of sales is the history that packaging enables goods to be provided to more consumers in new forms. As a sales tool, packaging has the following functions:

(1) Circulation of goods to the world;
(2) To ensure the quality of the goods (wherever they are) sold;
(3) Improve the condition of goods sold to consumers;
(4) Improve the commodity itself;
(5) Improve the overall attractiveness of commodities to consumers;
(6) Be able to distinguish their own products from those of competitors;
(7) Reduce the cost of goods in the production, circulation, storage and retail process.

For any sales person, these factors are the most important: when it comes to "meeting the needs of consumers", the following questions must be asked: which consumers? "" what needs to meet? "Because different people have different needs. For example, in the sales of the international market, it is impossible for us to make a commodity change according to different international markets. However, sometimes we can make a commodity produce different attractiveness through packaging (rather than changing the language) to meet the different needs of different families in different countries. Packaging should have a dominant trademark or identification brand, or use some means to combine various forms of advertising with the packaging itself, with commodity descriptions that can tell and persuade people, and also have psychological attraction, so that packaging can be trusted, so as to promote sales. "
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, the world's manufacturing city, is a subsidiary of Beite packaging (China) Co., Ltd., with a plant area of 6000 square meters. It is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of domestic advanced production equipment, a scientific and humanized management system and a group of experienced technical personnel For backing, to provide customers with quality products and first-class service.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries.
We uphold the integrity of cooperation, good quality, good service business philosophy, won the industry's approval, products sold to all over the world; welcome friends from all walks of life to inquire, visit our factory to investigate guidance and business negotiations.