Food packaging bag manufacturers tell you what are the characteristics of successful food packaging
1. Successful food packaging should not only arouse consumers' attention and interest in products through the use of shapes, colors, patterns and materials, but also enable consumers to accurately understand products through packaging. Because the purpose of people's purchase is not the packaging, but the products in the package. The most effective way to accurately convey product information is to truly convey the product image. Transparent packaging can be used, windows can be opened on the packaging container to display products, product graphics can be drawn on food packaging, simple text instructions can be made on the package, and color product photos can be printed on the package.
2. Accurate transmission of product information also requires that the grade of packaging should be in line with the grade of the product. It is a failure to cover up or exaggerate the quality and function of the product. Ginseng exported from China has been packed in gunny bags and cartons. Foreign businessmen suspect it is dried radish. Naturally, it is understood from this crude packaging level. On the contrary, low-grade products with gorgeous and expensive food packaging bags will not attract consumers. At present, most of the small food packaging and printing in China's market are very exquisite. Eye catching colors, gorgeous patterns and silver glittering aluminum foil bags with moving instructions are very attractive to consumers, especially children. However, many times, the value of food in the bag is far from the price, which makes people feel cheated. Therefore, the grade of packaging must be consistent with the product grade Second, it is suitable.
According to the successful experience of domestic and foreign markets, the packaging of high-end consumer goods used by high-income people mostly adopts simple and clear pictures, soft and elegant colors and superior materials; For the low-grade daily consumer goods used by low-income people, they usually use obvious and bright colors and pictures, and then use the word "economic benefits" to express them. This is to accurately convey product information to consumers and make them understand. Accurate transmission of product information also requires that the shape, color, pattern and so on used in packaging do not violate people's habits, resulting in misunderstanding.
Packaging material industry knowledge: Dilemma and development opportunity of gravure printing industry of soft food packaging bag: low carbon environmental protection, energy conservation and emission reduction
Packaging and printing industry is one of the key industries of air pollution prevention and control in China, with a total VOC emission of about 6 million tons per year. The emission of organic waste gas in gravure printing industry not only leads to the waste of renewable resources, but also aggravates the environmental pollution. In the past year, in view of the serious haze phenomenon, the relevant national and local departments have successively promulgated a number of policies and measures related to environmental protection.
At the same time, some international terminal enterprises have also developed sustainable packaging strategies, and more and more low-carbon requirements for packaging material suppliers. Carbon footprint has become the most popular topic today. Some international customers may require the flexible packaging gravure printing enterprises to provide data such as carbon dioxide emissions of packaging products. At the same time, the international carbon footprint, carbon label and other systems also form a huge pressure on the development of domestic flexible packaging gravure enterprises.
Therefore, low carbon, environmental protection and energy conservation and emission reduction is not the trend and prospect, but the reality that gravure printing enterprises must face. http://www.dgbpk.com/
Dongguan Beite packaging materials Co., Ltd
Dongguan special bag, plastic bag, plastic bag, plastic bag