Packaging bags can be seen everywhere in today's life, because packaging is the product of industrialization and social and economic development. Marketing packaging designed to cater to the market, guide consumption and meet people's material and aesthetic needs of commodities has its packaging characteristics, material waste is serious, and even the packaging cost of the product is greatly beyond the product itself.
In order to balance the contradiction between sales and environmental protection, the development of packaging design has a new trend
01. Green packaging
Green environmental protection packaging refers to the packaging that can be recycled and will not cause pollution to the environment. It means a new technological revolution in the packaging industry -- the treatment of packaging material waste and the development of degradable plastics. At present, the packaging products designed in our country are designed to save resources as much as possible. If environmental protection bags can be reused, it is a better way to save resources.
Here we will talk about the famous work of Japanese designer Yoshi Takita -- the packaging design of ilohas mineral water. This design looks formal in appearance, but in terms of material, it chooses the green bottle and label design which can reduce the consumption of crude oil.
At the same time, the environmental protection bottle is softer and thinner. It weighs only 60% of the ordinary Bott bottle. It can also be twisted together to save more space in garbage collection.

With the selling point of "plastic bottle that can be twisted", shuisenhuo quickly triggered a topic after it went on the market. In the first year, it became the first bottled water in Japan. This original design is also called "environmental protection that can be felt".

02. Specialty packaging
Packaging is now in a variety of flags in the marketing market vertical and horizontal sales, China's packaging also towards the development of national characteristics. Such as Chinese traditional festival food: zongzi, moon cake, rice cake, Tangyuan, etc., these traditional food can be designed according to the local folk customs.
There are also some traditional Chinese snacks "cake" and "tea". For example, "tea", in addition to the "tea ceremony" in China is more of a daily drink, to meet the basic physiological and hospitality etiquette needs, mostly as a gift to guests. These can focus on the design of folk customs with unique packaging appearance.
Just before the Mid Autumn Festival, a large number of moon cake packaging designs with brand characteristics or cultural characteristics emerged. For example, the following one is designed with the theme of "shuidiao Ge tou" by Su Shi in black and gold color, which restores the most traditional impression of the mid autumn festival that people first met in textbooks.
The following Suzhou traditional sweet food box is inspired by Suzhou memory and childhood memory. It uses the memory points of childhood hide and seek, closely combines the outer packaging with the inner packaging to depict the scene of childhood hide and seek. It has both local characteristics and humanistic feelings.
03. Shape specific packaging
At present, there are more and more different shapes of packaging boxes in the market to attract consumers, this business opportunity is favored by many enterprises. To break through the traditional container changes, rather than a conventional shape. Such containers first appeared in some high-grade cosmetics, such as the design of perfume containers, mostly in the shape of special bottles to reflect its unique flavor, so as to successfully obtain sales.
At present, the process of making special shape is put into more general plastic packaging by businesses. For example, P & G's Olay brand used this technology to make the finished container box look more like a cylinder than a cube, so as to successfully open sales. Later, this technology was imitated by more enterprises.
04. Textured material packaging
Graphic design pays attention to the visual impact, but the tactile pays attention to the texture. Textured materials are very popular in cosmetic packaging.
The texture is usually produced by pressing the pattern on the paper. When people pick it up, it will be found that it gives fingers a touch different from ordinary cardboard, and forms a strong contrast effect with smooth or matte paper products. After investigation, most customers prefer packaging products with texture materials. So the paper with texture is favored by consumers.
For example, the following cosmetic packaging adopts the elements of ancient Roman visual tradition, spreads the golden fine lines of the whole package, and has an impact on the touch and vision of paper packaging, making the pattern more prominent and emphasizing a sense of luxury.
05. Dazzling flash packaging
At present, there are many dazzling and twinkling packaging products in the market. For example, in cosmetics packaging, laser hot stamping technology has been used to make packaging to achieve eye-catching sales purpose. There are also some toothpaste packaging design, also with special effects of ink, paint and metal materials are joining the trend.
Manufacturers strive to make their products unique through this innovation, but at the same time, they can save costs. Therefore, the way to achieve this kind of appearance effect and save cost is to use metal ink or pearlescent oil with glossy effect in printing.
Think about the following, in the future, we will see more dazzling decorative cartons in the market.
06. Comprehensive anti-counterfeiting packaging
With the development of science and technology, there are more and more anti-counterfeiting methods. In order to make the products which occupy the market first will not be replaced by other manufacturers, many brands try to create their unique anti-counterfeiting effect. Therefore, it combines the anti-counterfeiting technology of physics, electromagnetism, optics, materials science, chemistry and computer technology to form a new discipline. Printing anti-counterfeiting is one of the new technologies. There are three main types:
① Watermark paper. In the process of paper-making, the logo and pattern are put into the paper by technical means. These patterns are not easy to see under normal circumstances, and can only be seen clearly when facing strong light. Watermark is still recognized as an effective anti-counterfeiting technology by anti-counterfeiting experts all over the world.
② Fiber paper. The paper with anti-counterfeiting effect can be made by adding fiber filaments or color dots into the pulp. There are two kinds of fibers mixed into the pulp: colored fiber and colorless fluorescent fiber.
③ Wire. In the process of paper-making, a metal or plastic line is placed in the middle of the paper as anti-counterfeiting printing paper, the effect is very good.
The combination of multiple processes, the combination of various printing equipment, the mutual penetration of various printing processes, the combined use of silk, concave, flexible, bronzing, spray printing and other printing processes make the printed products more changeable and colorful. The packaging products printed with these new technologies set up many obstacles and resistance for those who attempt to make counterfeits.
epilogue
From the perspective of the future development of international packaging industry, the development trend of packaging is closely combined with the development of packaging industrial design. Brand strategy, environmental protection strategy, technology strategy, material strategy, printing strategy and marketing strategy all come into being to provide systematic packaging for enterprise products. Personalization is the primary requirement of packaging. The research and development of technology will make new breakthroughs in packaging technology, and the characteristic packaging industry with high quality and high energy will gradually develop. How to develop packaging design better around the purpose of "safety, health and environmental protection" is a problem that enterprises and packaging design companies need to consider.
Dongguan Beite packaging materials Co., Ltd. is a large-scale company specializing in the production of food grade composite packaging. It is a professional manufacturer of composite packaging bags. It uses new equipment to produce packaging bags and roll films, providing comprehensive, environmental protection and safety packaging services for the market. The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries. We uphold the integrity of cooperation, good quality, good service business philosophy, won the industry's approval, products sold to all over the world; welcome friends from all walks of life to inquire, visit our factory to investigate guidance and business negotiations.