Nowadays, business is developing rapidly. If you are an enterprise mainly selling products, the packaging bag of the product is very important to it. What are the characteristics of an excellent packaging bag? Let's talk about our own views:
1. Good looking.
Any design without aesthetics is not an excellent design. Most of the time, as long as a packaging design is good-looking, it can make many people like it. Because just making the design look good, it can get rid of a lot of packaging on the market.
2. Identification.

Identification is actually personality. An excellent packaging design should be distinguished from other brands of packaging, and should have its own brand style. It is best for consumers to know which brand of products it is when they see the packaging of products. This is very similar to being a person. People with personality are easy to be remembered by others.

3. Originality.
Originality is very important for both designers and brands. Plagiarizing other people's design works not only violates the professional quality of designers, but also damages the interests of the brand, leaving the brand with the suspicion of being fake and irregular, and lacking personality. Therefore, the original packaging design works are also conducive to manufacturing brand identity.
4. Conform to product attributes.
For packaging design, this is actually the most basic point. Food packaging should have the appearance of food packaging. Don't make it like drug packaging. Some designers will design male product packaging very female, which is not good. Packaging design that does not conform to product attributes can easily mislead consumers and is not conducive to product sales.

5. Ductility.
Good packaging design should also be extensible, because a lot of times a packaging design needs to be extended to the packaging design of multiple products, and we will often use the elements of packaging design in the process of brand communication. Extensible packaging design can make the product more rich and more three-dimensional.
6. Be able to speak.
Many people don't know this. There are not many packaging designers or designers who can do this. Actually speaking means that consumers can easily get the information they want to know from the product packaging. The following packaging design of orange juice, directly printing the production time as the main element on the packaging, when to tell consumers how fresh the bottle of orange juice is, this design also greatly increases the sales of orange juice of the brand, which is the real cattle creativity.
7. In line with brand positioning.
This point is easy to be ignored by new designers. As soon as they get the package design project, many designers begin to design a package according to the properties of the product. It is recognizable and beautiful, but it is criticized by customers in the end. Why? Because you have designed the imported products which are positioned as medium and high-end market as the most dazzling Township style, how can they sell them. Similarly, it is not right for you to design a cheap and rural product like luxury goods. Brand positioning is something that a brand should adhere to for a long time. All designs should conform to the brand positioning, and packaging design is no exception.
8. Protection function and convenient transportation.
Yes, packaging design can be cool, dazzling and creative. But if it doesn't have product protection function and is inconvenient for transportation, it is a failed package, because the original intention of packaging design is for these two points. Old companies who have done a lot of floor to floor packaging have a better feeling. If your product packaging protection function is not in place, or it is not convenient for transportation, it will bring great losses to the company.
The above eight points are very important for packaging design, but it is not to say that a package design must meet the above eight points in order to be excellent. I think you can take points 1, 3, 4, 7 and 8 as the basis for judging whether a package is qualified, while points 2, 5 and 6 can be used as the basis for judging whether a package is excellent. Oh, by the way, I almost forgot the last point: a truly excellent packaging design must be able to withstand the test of the market, promote product sales or enhance the brand's popularity.
The above points are my personal summary and understanding, I hope to help you.
A good packaging has two points. One is that consumers have the desire to buy. The second is to let consumers remember the brand and place an order twice.