Analysis on the development status of China's packaging and printing industry in 2015
China's packaging and printing industry has a trillion market scale. In the past ten years, the total output value of China's packaging industry has exceeded 250 billion yuan in 2002 and exceeded 1 trillion yuan in 2009, surpassing Japan and becoming the second largest packaging country in the world after the United States. In 2014, the total output value of domestic packaging industry reached 1480 billion yuan. With large social demand and increasing scientific and technological content, packaging industry has become a supporting industry with important influence on economic and social development.
In 2013, the total output value of China's printing industry broke through 1 trillion yuan for the first time, reaching 1039.85 billion yuan, of which the output value of publication printing maintained a steady growth (accounting for about 15%); the output value of packaging and decoration printing increased rapidly, accounting for about 75% of the total printing output value. At the same time, the structure of printing products meets the needs of popularization, and presents the trend of quality, personalization and customization. Green printing and digital printing are developing rapidly.
China's packaging and printing industry is scattered and the market concentration is very low. The total number of packaging enterprises in China has reached 300000, of which only more than 20000 Enterprises above the designated scale are small and medium-sized enterprises, showing the characteristics of small cluster force, weak R & D ability and slow transformation speed. Most of the listed companies in the packaging industry have a revenue scale of only about 2 billion yuan, which is very small compared with the total market volume of one trillion yuan, and the market share of the largest enterprises is less than 1%. Compared with the 27% IP paper packaging market share and 20% Bemis plastic flexible packaging market share of the United States international paper industry, the market concentration of China's leading packaging enterprises has a lot of room to improve.
We believe that the main reasons for the dispersion of the packaging industry include:
(1) There are many small batch and personalized orders: the downstream of packaging industry covers many fields, such as food and beverage, pharmaceutical daily chemicals, home appliance communication, etc., with various types of packaging and low standardization, it is difficult to realize economies of scale. PET bottles and metal cans packaging standardization is relatively strong, forming an oligopoly; paper packaging and flexible plastic packaging demand is personalized, the industry is very scattered;
(2) In general, the distribution of packaging companies is not limited by the regional distribution of packaging products, which leads to the low value of packaging enterprises;
(3) Low added value and low profit level: in addition to packaging with certain technical requirements and high-end products, most small and medium-sized packaging enterprises have low product grade and added value content, lack of design and R & D ability and independent innovation ability, poor profitability (gross profit rate less than 20%) and low investment return rate. Excellent packaging enterprises generally do not accept orders with low gross profit rate, and rarely carry out merger and acquisition of backward small and medium-sized packaging enterprises.
From the recent M & A events of Listed Companies in packaging industry, there are three main directions
(1) Traditional horizontal M & A: cross regional expansion (represented by tobacco label, Jinjia Jiangsu Shuntai), expanding categories and downstream customers (Hexing packaging acquired Beijing Jinying);
(2) Vertical merger and acquisition of industrial chain: acquisition of packaging design, cultural creativity, brand planning targets, and strengthening the integrated solutions for customers (meiyingsen acquired jinzhicai and AORUIJIN);
(3) Cloud printing and Internet packaging: through the acquisition of mature cloud printing service providers, layout of Internet packaging business (Macintosh acquired Huitian cloud, Dongfeng acquired eprint, Shanghai Lvxin acquired yuanhenry).
Among them, cloud printing and Internet packaging are becoming an important direction of packaging and printing industry reform, which effectively solves the prominent contradiction of packaging industry dispersion. Internet packaging connects all parties in the industrial chain to the same platform. Informatization, big data and intelligent production will greatly improve operational efficiency and reduce costs, and provide customers with fast, convenient, low-cost and high-quality integrated services. The Internet of packaging and printing industry will set off great changes, and industry integration is ushering in new forces.
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, the world's manufacturing city, is a subsidiary of Beite packaging (China) Co., Ltd., with a plant area of 6000 square meters. It is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of domestic advanced production equipment, a scientific and humanized management system and a group of experienced technical personnel For backing, to provide customers with quality products and first-class service.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries.
We uphold the integrity of cooperation, good quality, good service business philosophy, won the industry's approval, products sold to all over the world; welcome friends from all walks of life to inquire, visit our factory to investigate guidance and business negotiations. Mr. Li 13112852595