Tea packaging is the product of brand image of an enterprise, so it is more urgent to plan a tea package with both art price and market price. However, in the planning of tea packaging, there are still several topics in the growth and innovation of tea packaging planning. For details, let Guangdong food packaging bag manufacturer Dongguan Beite packaging materials Co., Ltd. introduce in detail:
1、 The imitation signs of tea packaging are more severe. From the contents of the product to the packaging planning, some of them may even be completely imitated, which can only be spread to the prototype.
2、 There is no exclusive brand packaging planning boldness. I have seen a high-end gift box packaging of an enterprise's products. Four products are not placed on the shelf like a family, let alone produced by the same brand. Because of the great difference in brand packaging planning.
3、 The information expression of packaging planning scheme is not in place. However, many tea packages only need to let consumers see the information directly. However, due to the poor expression of information in the packaging planning scheme and the weak vision, they are engulfed in the packaging of other products, so that they can't be seen on the shelf. Therefore, they can't catch the customers in front of the shelf, and eventually become the failure products.
4、 In the aspect of information iconography, it can not keep pace with international standards. The vast majority of domestic packaging does not have the mark, the package opens, drinks, the storage key point, probably the mark is not comprehensive.
5、 There is no standard for judging a good package. Only relying on the intuition of the enterprise's stakeholders to decide the planning staff, they believe that the order customers pass is good packaging, but only the consumer is the ultimate judge of the quality of packaging.
6、 The marketing mission of packaging planning has no positioning. No matter the product packaging grade or packaging situation can not reconcile, reflect and spread the brand price.
7、 Tea packaging series products have no characteristics. Many enterprises launch a series of packaging products, but the level of deployment is not fair, the primary and secondary is not clear, and the information is absolutely accurate, which makes consumers think that there is no hierarchy and differentiation.
8、 The achievements of packaging have not been brought into full play. Compared with the unity of packaging planning and advertising, packaging planning and promotion of unity, there are also packaging itself modeling planning (property modeling planning category).
9、 It has no national characteristics. Can not make good use of the local characteristics of traditional color, graphic elements, a foreign brand planning concept.
10、 No forward-looking and innovative. It is no secret that the industry imitates other people's planning. In the past planning plans, some enterprises will just launch a new version by changing the graphics. They have not met the needs of consumers today, let alone the overall situation and foresight. How can we talk about innovation? For example, in the tea market during the Mid Autumn Festival in 2014, we saw that many tea gifts were packaged in gift boxes similar to those in previous years, and there was also the idea that large-scale warehouse clearance would penalize shipment. As a result, consumers' interest in purchasing tea was greatly reduced, and bulk tea and simple packaging became consumers' favorite.
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, the world's manufacturing city, is a subsidiary of Beite packaging (China) Co., Ltd., with a plant area of 6000 square meters. It is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of domestic advanced production equipment, a scientific and humanized management system and a group of experienced technical personnel For backing, to provide customers with quality products and first-class service.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries.
We uphold the integrity of cooperation, good quality, good service business philosophy, won the industry's approval, products sold to all over the world; welcome friends from all walks of life to inquire, visit our factory to investigate guidance and business negotiations.