With the improvement of people's living standard, the temptation of eyeball is not less than that of the tip of tongue. Now many people want to eat more than the desire to eat, so now the food is more and more exquisite, more and more attractive. So transparent packaging has become a favorite of food packaging.
According to the researchers, the eyes tell us how much to eat, not the stomach. This reflects a very basic psychological law: vision is superior to other senses, and certainly superior to internal feelings (such as hunger). Therefore, it is an important sales principle for businesses to let consumers see food. As early as the 1970s, researchers found that sandwiches with transparent packaging made people eat more than those with opaque packaging. Physiologically, the feedback from the stomach is much later than that from the eyes. Therefore, the premise of transparent food packaging psychological effect is to let people see the food. According to statistics, at present, about half of the food in large supermarkets adopt transparent packaging, and nearly 80% of the packaging of nuts is transparent.
Our eyes monitor what we eat like radar surveillance of enemy aircraft, and sometimes it prompts us to refuse temptation. The effect of transparent packaged food depends on whether radar detects the threat to self-control. The researchers believe that food size and physical attractiveness are important factors affecting this "detection ability.".
In one experiment, researchers found that when the food looks attractive, transparent packaging of food than opaque people eat 70% more. For plain food, no matter whether the package is transparent or not, it doesn't work. People eat the same amount. In another experiment, the researchers compared the difference between "big" and "small" cookies. No matter the size, the appearance of this kind of cookie is attractive. As a result, transparent cookies are 60% more likely to eat than opaque cookies. Surprisingly, for the big cookie, the transparent one can eat 30% less than the opaque one.
These two experiments show that transparent and attractive snacks have what the industry calls eye-catching effect and are attractive to appetite, and people eat more because they are small and do not cause "vigilance". Transparent and attractive big food has a surveillance effect. Although it makes appetite swell, it also causes people to "wake up" because they refuse to be completely seduced and want to control themselves, so they eat less.
For businesses, transparent packaging is a double-edged sword. Allowing consumers to "peek" into the packaging of food may lead to both an increase in sales and a decrease in sales. They have to consider whether the food is "beautiful" and whether it is large or small.
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, the world's manufacturing city, is a subsidiary of Beite packaging (China) Co., Ltd., with a plant area of 6000 square meters. It is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of domestic advanced production equipment, a scientific and humanized management system and a group of experienced technical personnel For backing, to provide customers with quality products and first-class service.
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