Commodity packaging printing is not only one of the most important means of decoration and processing, but also plays a role in transmitting information, introducing commodities, publicizing corporate culture, and reflecting the personality and taste of users. For some commodities, such as cigarette labels and wine labels, packaging printing also plays an important role in anti-counterfeiting. Therefore, the packaging and decoration printing industry plays an increasingly important role in modern commerce, and has become one of the main forces to promote the development of China's printing industry. Its growth rate is significantly higher than the average level of the entire printing industry, and the growth rate is second only to the label printing industry in 11 sub industries. According to the prediction of authoritative departments, the packaging industry will develop rapidly in 2016, and its growth rate will be two to three percentage points higher than the national GDP, and the growth rate of 8% - 10% will be the new normal of packaging and printing development. In the new normal, how can packaging and printing enterprises take the next development road in the new development environment?
Attach importance to policy interpretation
Abiding by national policies and regulations and seeking business opportunities from new policies is the key to enterprise development. In the 13th five year plan of China's printing industry, three points are clearly put forward. First, the policy guidance and support for large-scale state-owned printing enterprises should be highlighted, and effective paths should be formulated for the sinking of favorable policies; The second is to highlight the policy guidance and support for the promotion and use of new technologies and new processes, optimize the resource allocation between the printing industry and the upstream and downstream industries, and promote the transformation and upgrading of printing technology; the third is to highlight the policy guidance and support for the integrated development of printing industry and the Internet, promote the transformation and upgrading of the industry, and ensure the high matching between the industry and economic and cultural development.
"New normal" of economical management
In 2015, we can see from the data that many printing and packaging enterprises have made new achievements in adversity, including high gross profit rate, net profit rate, per capita contribution rate, capacity utilization rate and production man hour utilization rate. Combined with the on-site assessment, most of the management is relatively perfect. For example, some companies check and control the waste of ink by recycling the weight of the ink tank, saving 300000 yuan a year; and saving more than 4 million yuan by replacing the wrapping plastic film with the protective cover. Therefore, the economical management will become the new normal of packaging and printing enterprises in the future.
"Transformation" should be cautious, and the most important thing is to practice internal skills
The printing industry has entered the era of meager profit. It is necessary to enhance the scientific and technological content of the production line and enhance the productivity through science and technology, so as to reduce the dependence on people, build the automatic production line, reduce the labor cost, eliminate the traditional production operation mode, and realize the transformation and upgrading in a real sense. In 2015, the customer complaint rate of the printing industry, both by quantity and by order, increased by more than 10% compared with the previous year. Although the deterioration of quality problems involves many reasons, many enterprises are caused by the main business downturn and blind transformation. If you don't do well in familiar things, how can you easily believe that unfamiliar ones can be made? In the era of serious overcapacity and economic downturn, it is the first wig to survive, and it is important to exercise internal skills.
Improve technology and develop new materials
The overall requirements of green packaging design should not only emphasize the functions of packaging protection and display, but also add environmental protection and psychological functions. For export, packaging design should also pay attention to the following aspects: first, we should be aware of the environmental protection requirements of the target market countries; second, we should highlight the environmental protection atmosphere in the design of packaging decoration, patterns and colors, so as to adapt to the consumer psychology of protecting and beautifying the environment of foreign consumers; Third, in the selection of packaging materials, we should vigorously develop light, high-performance paper packaging, bamboo packaging, glass packaging, plastic packaging.
Speed up the pace of international integration
At present, developed countries have adopted laws to ensure the promotion and use of green packaging, and have formulated various laws and regulations to limit packaging waste. However, there are still some deficiencies in this aspect in China. Although some policies on packaging have been introduced in recent years, they have little effect due to the lack of mandatory binding force. In terms of packaging legislation, we should strengthen the exchange and cooperation with other countries in the world. On the one hand, we can learn from the successful and mature legislative experience, and at the same time, we can deeply understand the latest development of their packaging laws and regulations and formulate corresponding countermeasures.
Speeding up the certification of green signs
Enterprises must establish environmental management system and pass the certification of domestic and foreign authoritative departments. At present, more than 30 countries (regions) in the world have implemented their own environmental labeling system, involving more and more products. If export products obtain these marks, they will have a "green card" to these markets.
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, the world's manufacturing city, is a subsidiary of Beite packaging (China) Co., Ltd., with a plant area of 6000 square meters. It is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of domestic advanced production equipment, a scientific and humanized management system and a group of experienced technical personnel For backing, to provide customers with quality products and first-class service.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries.
We uphold the integrity of cooperation, good quality, good service business philosophy, won the industry's approval, products sold to all over the world; welcome friends from all walks of life to inquire, visit our factory to investigate guidance and business negotiations.