Packaging is a product from the development and design, production and manufacturing to enter the market sales of a more important link, its success or not directly affects the consumer's trust and cognitive rate of the product to a certain extent. Packaging design is a creative work with the purpose of marketing, promoting the promotion and sales of products, integrating social, economic, artistic, technological, psychological and other elements. Packaging design is not only to protect products from damage in the process of circulation, but also to create additional value for enterprises in the process of promotion. With the development of global economic marketization, the value of packaging is becoming more and more fierce, and the role of product packaging is becoming more and more important, and the value it creates is also increasing. a) Product packaging is to protect products from damage in the process of production and sales. Any product may be deformed, broken, damped and polluted due to handling and storage in the process of circulation. Packaging design can solve the problem of no deformation, no breakage and no deterioration of the packaged materials [2]; b) the product packaging can beautify the goods and is conducive to product promotion. For the purpose of sales, packaging a part or the whole of the goods, paying attention to the promotion effect, attracting consumers' attention with novel and beautiful outer packaging, thus arousing consumers' desire to buy; c) product packaging disseminates product information. The purpose, usage and source of the product can be conveyed through the form of packaging or pictures and marks printed on the package, so that customers can understand the basic information and actual use value of the product when purchasing, and effectively guide consumers to purchase; d) the added value of product packaging is implied in the value of product, which is the specific embodiment of product packaging effect, and is compensated in the sales process of the product. "Packaging is often more important than the products contained in it". From this sentence, we can see that packaging design creates added value; E) spread corporate culture and enhance brand image. Packaging design uses modern design theory, pays attention to the research of consumer psychology, spreads the enterprise's idea and spirit to the society and consumers through packaging, advertising and other forms, so as to guide consumption and induce consumption, show the social effect and value of product packaging; F) improve the product grade and create economic benefits. A large number of practices have proved that the proper packaging of products, although "increasing" the cost of products, will significantly stimulate consumers' desire to buy products, increase the added price of products, and also promote and increase the sales value and commercial profits of products.The method of creating additional value in packaging design is the content that must be considered in packaging design, we can study and discuss from the following aspects. a) Pay attention to the absorption of local culture. "The national is the world". With the gradual formation of global economic integration, the exchange of products is becoming more and more extensive. More and more attention has been paid to the research and application of local culture. Product packaging design should have its own characteristics, the most important of which is how to reflect the enterprise's own culture, which is often closely linked with local regional culture. Therefore, it will make consumers have a good sense of trust in the product if they skillfully apply the rich cultural resources of the region to the packaging design. For example, most of the packaging design of wine products in China chooses the places of interest and historical culture as the design materials, so that consumers can get more trust when buying products; b) adopt new materials and technology. At present, the trend of packaging design is developing towards the direction of original ecology. How to develop and utilize new renewable materials and new technology methods to further reflect the design concept of green packaging and the realization of sustainable development strategy are our common concerns. For example, the study of packaging composite materials, that is, try to combine several materials together to make them have the excellent performance of different materials, and at the same time, the requirements of environmental protection should be considered, so as to facilitate recycling and recycling. And the cost is reduced and the added value of the product is increased; c) proper packaging design. A complete package includes material, structure, technology, design and other aspects of the overall embodiment, the application of value engineering for comprehensive analysis, comprehensive consideration. 1) Packaging design should be based on the characteristics and functional requirements of the product, carefully study the best matching of function and cost, and select the most economical scheme. For example, if the product quality is different, the consumption object is different, and the sales place is different, we should choose different design schemes to reflect the personalized, international and diversified consumption characteristics; 2) the packaging design should also consider excluding some redundant functions, which will consume resources and increase the packaging cost [4]. For example, for products that are not susceptible to moisture, if many moisture-proof materials are used for sealed packaging, the most appropriate packaging method should be selected; 3) the packaging design should also consider the universality and standardization. With the further enhancement of international trade and material exchange, the requirements for the universality and standardization of packaging materials have attracted the attention of packaging design circles in various countries. Many packaging design standards have been formulated, which should be actively applied and implemented. For example, according to international packaging standards, export products can be well adapted to the requirements of means of transport in the process of circulation, avoiding the loss of goods and economic interests, and greatly improving work efficiency and economic benefits. Conclusion the research and Realization of the added value of packaging design, on the one hand, brings more economic benefits to enterprises and society, on the other hand, it also plays a positive role in promoting the global economic exchange and the protection of ecological environment and the effective use of natural resources. At present, international communication is increasingly frequent, and the scope of product sales is also expanding. How to effectively play the role of product packaging and bring more economic benefits to enterprises will be paid more and more attention by the whole society.
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, the world's manufacturing city, is a subsidiary of Beite packaging (China) Co., Ltd., with a plant area of 6000 square meters. It is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of domestic advanced production equipment, a scientific and humanized management system and a group of experienced technical personnel For backing, to provide customers with quality products and first-class service.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries.
We uphold the integrity of cooperation, good quality, good service business philosophy, won the industry's approval, products sold to all over the world; welcome friends from all walks of life to inquire, visit our factory to investigate guidance and business negotiations.