Product packaging design refers to that on the basis of product quality and performance, "in order to ensure the original state and quality of goods will not be damaged and affected during transportation, flow, trading, storage and use. And a series of technical measures and artistic means are adopted for commodities. 1) Product packaging has three functions. (1) Protection function. On the surface, it is to protect the goods, but ultimately it is to protect people from being hurt. If the product is not packaged, it will bring great inconvenience to people in the process of carrying or carrying, and even make users injured. Therefore, packaging actually protects users. (2) Convenience function. It is convenient to use, store and transport and sell conveniently. The reason why many packages are designed to be square is to bring convenience to transportation and consumption, such as mass transportation. (3) Sales function. Sales function is to meet the psychological needs of people, but also a kind of display function. For example, through the special environment of the store, the effect of the product can be displayed. This requires the beautification function of packaging to display the characteristics of the product as much as possible. It can be seen that product packaging design is for "people", only to meet the needs of people, packaging has the value of existence. In the process of product packaging design, designers must first understand what kind of people the products are sold to and how to meet their requirements. 2) Principles of product packaging materials. The selection of packaging materials should follow the principle of human centeredness, commodity protection and economic principles. Only when the three principles are solved can the use of materials be reasonable. Human centered principle means that the materials used in product packaging meet the needs of people, including the needs of human safety and convenience. The safety requirement is that the materials used will not cause harm to human body and life. 2. The relationship between packaging design and product design. Product and product packaging are an inseparable combination, which can not be viewed separately, especially for users. In German business circles, great importance is attached to product packaging and packaging design. They do not regard packaging as an accessory of the product, but as an indispensable part of the product. They think that the purpose of packaging is not only to attract customers, but also to protect the packaged goods. According to the definition of packaging, it can be clear that in the packaging design, we need to pay attention to several aspects of the problem. 1) packaging is to promote the product, not hinder, so in the product packaging design, we need to pay attention to the humanization of packaging, such as in the identification and use, to bring convenience to consumers. 2) Packaging design should consider the extension of the product, whether it is protection, beautification or publicity, for the packaged products have achieved their own can not achieve the purpose. 3) Packaging itself should not become a burden, so in the packaging design, we need to pay attention to reduce waste, improve labor productivity and reduce costs. Therefore, when designing product packaging, we should consider how to properly use the characteristics of products to reduce packaging, so as to improve the efficiency of packaging. For example, many beer packaging is simple and effective. 4) Some packaging can become a part of the product and become a part of the use. For example, many packages are detachable and can be reassembled to complete part of the functions of the product after disassembly. As shown in Figure 1, the cover of the thermos cup is integrated with the product, and can also be disassembled to serve as a cup to hold water. The goal of humanized design has always been put forward in the process of humanized product design, which is not a humanized design in the process of product design. Humanized design is a kind of dynamic design philosophy. It has no definite beginning and no end. In consideration of design problems, humanized design is based on human centered design, paying attention to enhance human value and respecting human natural and social needs. Humanized design also considers the psychological factors of consumers. For example, in order to achieve the success of humanized design, the first thing is to attract people's attention; the second is to be rich in certain emotional association; the second is that the successful commodity packaging can not only arouse consumers' emotion and association, but also make them unforgettable. Generally speaking, the humanization of product packaging design means that the human factor should be considered when packaging design. What needs to be considered here is not only the static person, but also the human activity state, such as the use state of the product. In the classic experiment of ergonomics, Taylor studied the state of shoveling coal in detail, and proposed to redesign the size and length of shovel, rather than Look at shovel design in isolation.Therefore, when designing product packaging, we should also consider the use status, such as how to transport the product, how to open the package, and when to use the product? Wide transparent tape packaging design is a negative example. For the convenience of packaging, the general wide transparent tape is packaged in a tube, and many of them are in a string. But it's particularly troublesome to use. It's hard to find the tear off head, and it's hard to tear it off, unless you use scissors or special transparent tape tools. This is not fully considered in the design of the state of use of ordinary people, if you can add a small pointed object (plastic material can be used) when packaging, you can also easily cut the transparent tape. For product packaging design, in order to use packaging to highlight the characteristics of the product, but also targeted for the humanized design of packaging, the following two aspects are mainly considered: 3.1 information, 1) easy to identify the logo. The product packaging design of humanized design should have prominent and eye-catching identification marks, such as the name, category and origin of the product, so that consumers can understand the product through the packaging, rather than only by opening the package and seeing the product. 2) An easy to understand explanation, diagram. No matter what the product is, it needs to make a simple explanation through the packaging, so that consumers can master the use method of the product as soon as possible. The appropriate use of graphics, especially cartoon patterns, can be very vivid. 3) Touch and touch can accurately judge the packaging design. Humanized product packaging design should be able to take into account a lot of human sensory factors, such as touch, taste, and so on, rather than just consider vision and hearing. Therefore, in the design, we should pay more attention to the actual feeling, such as the lovely shape, which brings great affinity to people; when selecting materials, select some materials with good hand feeling, such as appropriate use of some wood, you can rub and add the hand feeling of product packaging, or carry out some treatment on the surface, such as making some concave and convex treatment, which can also give people a very good feeling Good feeling. 4) Can recognize and judge by voice. In the packaging design of products, sound is also a very important factor, and it is very easy to be ignored. Clever use of some local sounds can give people a good impression. For example, the packaging of wine is a good example. In some factory reports, such sound is taken as a selling point. 5) Skillfully handle the problems of covering and exposing. The general packaging is to wrap the product so as to facilitate transportation or carrying. However, if the product is wrapped, many features of the product will be hidden. Therefore, in many packaging designs, some parts of the product should be displayed, such as some parts using transparent materials, so as to achieve the purpose of showing the characteristics of the product. This also allows consumers to understand the product more quickly. 3.2 use: 1) the package should be easy to open and close. No matter what kind of product packaging, it should be convenient to open and close. When packaging, we should consider the details for consumers. For example, when packaging, how to quickly and conveniently package the product; when opening, how to open it easily without the help of other tools. Now many packages are designed as bayonets, which is the consideration. 2) Easy to carry. Therefore, the use and carrying of the product should be considered in product design, which can be realized by packaging or by the product itself. For example, the unique handle design of the computer case in Figure 2 shows that the handle design has the carrying function of the original computer case outsourcing.3) Easy to use. The packaging design of products should be based on the principle of easy to use, which needs to be considered in every link. For example, the sealing design should not only consider the sealing, but also pay attention to the convenience of opening. For example, the original can design can be well sealed, but it is very difficult to open. Do product packaging design to avoid such a situation, for example, the packaging of many electronic products are designed with bayonet, so that the product can be easily clamped and opened, which is more in line with the humanization of packaging design. 4) Easy to handle after use. For many products, packaging is only used for transportation or carrying, so after many products are bought, the packaging is thrown away. In addition, some materials are used improperly, causing environmental pollution, which is also a kind of waste. For the packaging design of modern products, we should promote the function of packaging, such as the secondary use of packaging, or can be used as other products with simple development. For example, many beautiful can bottles can be directly used as seasoning bottles. In this way, when designing the shape of canned bottles, we should consider the problem of secondary use, such as In this way, it can meet the requirements of the combination of seasoning bottles, which can deal with the problem of packaging recycling and bring convenience to ordinary consumers. Conclusion For the packaging design of products, it has always been regarded as separate from the product. In fact, the two are inseparable. Only by integrating the two into consideration, standing in the perspective of users, putting themselves in their place, making full use of the humanized point of view, can we design a good package from two aspects of information and use of packaging 。
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, the world's manufacturing city, is a subsidiary of Beite packaging (China) Co., Ltd., with a plant area of 6000 square meters. It is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of domestic advanced production equipment, a scientific and humanized management system and a group of experienced technical personnel For backing, to provide customers with quality products and first-class service.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries.
We uphold the integrity of cooperation, good quality, good service business philosophy, won the industry's approval, products sold to all over the world; welcome friends from all walks of life to inquire, visit our factory to investigate guidance and business negotiations.