For example, transparent or windowed packaging of food can be convenient to choose; combined packaging of gift basket can be convenient to use; soft packaged drinks are easy to carry and so on. The convenience of packaging increases the attractiveness of goods. Foreign popular "barrier free" packaging, such as contact identification package with serrated identification to distinguish the type of detergent; in canned food, the automatic identification mark of "concave in the middle of the cover to prove that the shelf life has not expired" and so on. They were originally developed to meet the needs of the elderly and the disabled. As a result, they have been widely loved by consumers. It can be seen that seeking convenience is the elimination of all people Cost psychology. Realistic psychological products, including packaging, must be designed to meet the core needs of consumers, that is, they must have real value. Among all the cultural groups of all ages, the elderly are the most insistent and realistic. However, the diversified health supplements for the elderly are generally over packaged with "form over content". Even if these products can attract occasional gift purchase, it is difficult to win the loyalty of consumers and lack the power of long-term development. Novelty, especially for products with relatively high technology content, should be embodied in the advanced technology of packaging, process, style and decoration design. For example, the three-dimensional packaging, aseptic packaging and anti-theft packaging made by concave convex process can reflect the excellent achievements of science and technology and the superior performance of products through novel and unique packaging. Trust seeking psychology highlights the factory name and trademark on the product, which helps to reduce the buyer's doubt about the product quality. In particular, enterprises with certain popularity will kill two birds with one stone in the promotion of products and enterprises. There is a penguin and brand logo on the package of Budweiser's silver ice beer. Only when the temperature of beer refrigeration is the most appropriate, the lively little penguin will be displayed, which can guarantee the consumers that it is the real price, the best flavor, and satisfy their trust seeking psychology. The packaging design of psychological commodity is the crystallization of decorative art. Exquisite packaging can stimulate consumers' high-level social needs. Packaging with deep artistic charm is a kind of beauty enjoyment for buyers, and it is the driving force to make potential consumers become obvious consumers and permanent and habitual consumers. Dafan is a world famous wine, and its packaging is very exquisite. From the bottle to the box, it is the most elegant and successful package promotion. People need to be relaxed and humorous in the tense life. A company in the United States printed all kinds of interesting puzzles on the lid of biscuits. The heart of consumers is the ultimate market for marketing. The multi-dimensional and difference of people's consumption psychology determines that commodity packaging must have multi-dimensional emotional appeal in order to attract specific consumer groups to produce expected purchasing behavior. Sales packaging is the epitome of sales promotion strategy, and the psychological strategy of packaging design is a very logical promotion creativity. It not only needs to attract specific consumer groups to produce expected purchase behavior, but also capture the excitement and purchase desire of consumers from the psychological point of view. For example, transparent or windowed packaging of food can be convenient to choose; combined packaging of gift basket can be convenient to use; soft packaged drinks are easy to carry and so on. The convenience of packaging increases the attractiveness of goods. Foreign popular "barrier free" packaging, such as contact identification package with serrated identification to distinguish the type of detergent; in canned food, the automatic identification mark of "concave in the middle of the cover to prove that the shelf life has not expired" and so on. They were originally developed to meet the needs of the elderly and the disabled. As a result, they have been widely loved by consumers. It can be seen that seeking convenience is the elimination of all people Cost psychology. Realistic psychological products, including packaging, must be designed to meet the core needs of consumers, that is, they must have real value. Among all the cultural groups of all ages, the elderly are the most insistent and realistic. However, the diversified health supplements for the elderly are generally over packaged with "form over content". Even if these products can attract occasional gift purchase, it is difficult to win the loyalty of consumers and lack the power of long-term development. Novelty, especially for products with relatively high technology content, should be embodied in the advanced technology of packaging, process, style and decoration design. For example, the three-dimensional packaging, aseptic packaging and anti-theft packaging made by concave convex process can reflect the excellent achievements of science and technology and the superior performance of products through novel and unique packaging.Trust seeking psychology highlights the factory name and trademark on the product, which helps to reduce the buyer's doubt about the product quality. In particular, enterprises with certain popularity will kill two birds with one stone in the promotion of products and enterprises. There is a penguin and brand logo on the package of Budweiser's silver ice beer. Only when the temperature of beer refrigeration is the most appropriate, the lively little penguin will be displayed, which can guarantee the consumers that it is the real price, the best flavor, and satisfy their trust seeking psychology. The packaging design of psychological commodity is the crystallization of decorative art. Exquisite packaging can stimulate consumers' high-level social needs. Packaging with deep artistic charm is a kind of beauty enjoyment for buyers, and it is the driving force to make potential consumers become obvious consumers and permanent and habitual consumers. Dafan is a world famous wine, and its packaging is very exquisite. From the bottle to the box, it is the most elegant and successful package promotion. People need to be relaxed and humorous in the tense life. A company in the United States printed various interesting riddles on the top of the cans of biscuits. Only after eating the biscuits can we find the answers to the riddles at the bottom of the cans. The products are very popular. Each package of Chinese children's food "qido" corn crispy is attached with a small circle. A certain number of small circles can be made into toys. The more circles, the more beautiful the toys will be. As a result, a large number of small customers are attracted. People's curiosity can often drive them to buy repeatedly. The psychology of seeking differences, especially young people, like to be different, like to seek differences, novelty, and strive to find opportunities to express themselves. In order to guide the trend and create fashion, the product packaging aiming at this kind of consumption can boldly adopt taboo color, break through the tradition in modeling, and publicize "the choice of the new generation" in the logo. But this kind of consumer's psychology is unstable and unpredictable, and the trend is changeable. Therefore, its packaging promotion is an attempt with high risk and high return. Consumers' psychology can also be subdivided according to ecological psychology and gender psychology. The multi-level of consumer psychological market segmentation determines that packaging promotion should also be carried out from multiple angles. With the improvement of material and cultural living standard, people's consumption concept is also developing constantly. Today's fashion may be out of date tomorrow. Therefore, the sales packaging of commodities must be constantly improved to seek balance, harmony and unity in the inheritance of tradition and creativity. Sales packaging is the integration of protection function and artistic beauty, and the innovative combination of practicality and novelty. The successful package promotion is the resonance of the producer's mind psychology, the creator's thinking psychology and the buyer's demand psychology. Only by grasping the psychology of consumers, catering to consumers' preferences, meeting consumers' needs and stimulating and guiding consumers' emotions, can commodity sales packaging stand out in the fierce business war and win.
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, a world famous manufacturing city, is a subsidiary company of Beite packaging (China) Co., Ltd
With an area of 6000 square meters, it is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of advanced production equipment in China
We provide customers with high-quality products and first-class service with the support of the humanized management system and a group of experienced technical personnel.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for food, daily chemicals, and other special-shaped bags
Electronic, toys, medicine, cosmetics, industrial products and other industries of internal and external packaging.
We uphold the integrity of cooperation, good quality, thoughtful service business philosophy, the industry's recognition, products sold all over the world; welcome to call friends from all walks of life
Consulting, visiting our factory for investigation and guidance and business negotiation.