In the final analysis, the sustainable development ability of enterprises is marketing ability and technological innovation ability. The price strategy is an important part of the four elements (4P) of marketing strategy. Price is usually the key factor that affects the success or failure of commodity trading, so it has become a sharp weapon for market competition. The factors influencing product price include brand, core technology, industry status, industry characteristics, channel mode, competitors, enterprise objectives, product cost, etc. The theory of price security requires that the price strategy of an enterprise must be based on marketing safety. When launching or participating in the price war, we should consider whether we can expand the market and expand the sales volume; whether there are new profit products to support the economic loss brought by the price reduction; whether we can eliminate the competitors successfully; whether we can cause the price war to damage the whole industry; and whether it affects the brand image of the enterprise. However, there is no scientific and rational marketing strategy in flexible packaging industry. On the contrary, it blindly relies on the "double-edged sword" of price competition, which pushes the whole industry into a passive situation of meager profit, and loses the opportunity for development and exhausts the ability of sustainable development. Raw material price rise storm can not be calmly dealt with, but in the face of deepening economic globalization, how can flexible packaging enterprises "dance with Wolves". For example, a plastic factory in Hebei Province, which is mainly engaged in film blowing, although the product structure is relatively simple, it pays attention to improving the core deep processing technology. Instead of fighting a price war in the fierce market competition, it cooperates closely with a local flexible packaging factory. Through processing tests on polyethylene particles with different formulations, it develops antistatic polyethylene film, boiling film, high-strength film, etc Preservative film, wrapping film and other functional products, won the praise of end users, thus established a long-term cooperative relationship. In the case of fierce price rise of polyethylene and some enterprises hovering between production and semi production, the company has started a new production line, increased production capacity and achieved sustained economic growth. For example, when the candy market is not warm or hot, Fujian Yake did not blindly reduce prices and promote sales. Instead, it subdivided the vitamin candy market, making Yake V9 a well-known candy brand and creating a marketing miracle. In the face of the vicious competition, flexible packaging enterprises must adhere to the scientific and rational marketing strategy, make clear market positioning according to the integrated resources such as talents, core technology, market information, etc., and maintain the unique image of the enterprise in the hearts of customers, constantly subdivide the target market, keenly capture market opportunities, and realize sustainable development.

To sum up, in the fierce market competition, enterprises should attach great importance to the development strategy and competitive tactics. From the marketing point of view, enterprise strategy includes SWOT (strengths, weaknesses, opportunities, threats) analysis, market (enterprise and brand) positioning, market segmentation, target customers and competitive strategy. Enterprise tactics include product, price, customer communication, brand building, distribution, promotion, etc. Talk about enterprise development without strategy or tactics, such as water without source and tree without root. For example, Shandong Qinchi distillery and aido "VCD", which were once the flagship of CCTV, were very popular for a time. However, due to the lack of scientific and rational development strategy and competitive tactics, they fell into a situation of "you sing, I come on stage, and lead the show for three or five years". With the deepening of economic globalization, the influence of the world economy on China's market is becoming more and more serious. The market is facing a new round of integration. With the increase of uncertain factors such as the upgrading of market demand, the increase of human resource cost and marketing cost, the flexible packaging enterprises should attach importance to the development strategy, improve the competitive tactics, continuously integrate the market chain from upstream enterprises to downstream enterprises, and strengthen enterprises Only by communication and cooperation between industries and safeguarding the overall interests of the industry can we cope with the changing market environment.
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, the world's manufacturing city, is a subsidiary of Beite packaging (China) Co., Ltd., with a plant area of 6000 square meters. It is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of domestic advanced production equipment, a scientific and humanized management system and a group of experienced technical personnel For backing, to provide customers with quality products and first-class service.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries.
We uphold the integrity of cooperation, good quality, good service business philosophy, won the industry's approval, products sold to all over the world; welcome friends from all walks of life to inquire, visit our factory to investigate guidance and business negotiations.