As we all know, flexible packaging enterprises seem to have an unavoidable problem, that is, the off-season market. The formation of the off-season market is nothing more than the concentration of product lines and customer lines of enterprises. Customers are only limited to a few industries, such as food, washing products, etc. The narrow distribution of product line and customer line is beneficial to quality control and marketing service, but it will lead to unbalanced production, that is, the market is weak and the peak season is different. Moreover, due to the single structure of low-end products, low technology content and low threshold to enter the market, the industry is in a rush to carve up "chicken ribs". The market overlap and product homogenization of enterprises are serious, and the fragility of market chain can easily lead to the awkward situation that upstream and downstream customers are difficult to communicate.
If the food industry as a whole into the off-season, its flexible packaging supply enterprises also have to enter the off-season. And the customer line is concentrated in food, washing powder and other similar low profit industries, the baton of upstream price rise is naturally difficult to pass on. The key to the company's steady sailing in the storm of raw material price rise lies in the development of anti-static, high barrier, high-strength and multi-functional flexible packaging materials. The market is clear and the target customers are involved in machinery, electronics, construction, chemical industry and military industry, and the customer line is relatively wide. Most customers feel the same about the oil price rise storm Strong, price easy to communicate. Another example is Haier Group, an international well-known enterprise, which did not participate in the price war when the price competition in the home appliance market was extremely fierce. Instead, it realized product diversification through core technology. Its product line included "white household appliances" and precision processing machinery, and created a brand image of "success to forever", which made today's "Haier model". Therefore, flexible packaging enterprises should reposition, subdivide the target market, scientifically and reasonably distribute product lines and customer lines, co operate medium and high-end products, support economic growth with medium end products and increase economic aggregate; high-end products create profits and optimize economic quality. We should not open up the market to the West and prevent the market from opening up.
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, the world's manufacturing city, is a subsidiary of Beite packaging (China) Co., Ltd., with a plant area of 6000 square meters. It is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of domestic advanced production equipment, a scientific and humanized management system and a group of experienced technical personnel For backing, to provide customers with quality products and first-class service.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries.
We uphold the integrity of cooperation, good quality, good service business philosophy, won the industry's approval, products sold to all over the world; welcome friends from all walks of life to inquire, visit our factory to investigate guidance and business negotiations.