Mask pack seven packaging strategies to make your product talent shows itself
1. Similar to packaging strategy.
Similar packaging strategy refers to all kinds of products produced and operated by enterprises. Using the same pattern, color or other common characteristics on the packaging, so that the appearance of the whole package is similar. It is easy to notice that this product is produced by the same enterprise. The main advantages of this strategy are as follows:
1) It can save the cost of packaging design.
2) Can increase the momentum of enterprises, improve the reputation of enterprises. A series of uniform product packaging style is bound to make consumers suffer repeated visual impact and form a deep impression.
3) There is a new product on the market, through similar packaging can take advantage of the company's reputation, so that new products quickly to occupy a place in the market. Similar packaging is used for products with similar quality level and grade, and it is not suitable for products with different quality levels. Otherwise, it will have adverse effects on high-grade and high-quality products and endanger the reputation of the enterprise.
2. Grade packaging strategy.
Mask bag level packaging strategy refers to the products manufactured and operated by different packaging according to the quality level. After the high-grade, middle-grade and low-grade products are separated, the corresponding packaging is adopted, so that the price of the products should adopt exquisite packaging
3. Comprehensive packaging.
Comprehensive packaging, or multiple packaging. Matching packaging refers to the fact that an enterprise puts a variety of related commodities into one packaging container and sells them at the same time. This strategy provides convenience for consumers to buy, carry, use and keep, and also helps enterprises expand their sales and promote new products, such as tool matching boxes, household every kind of medicine chest, treasure chest, cosmetic box, etc.
4. Reuse packaging strategy.
Reuse packaging, also known as multi-purpose packaging, refers to that after the goods in the user's packaging container have been finished, the packaging container can still be used, which may be used for purchasing the original product or for other purposes. For example, the oil bottle can be used to copy the original biscuits, candy, stationery, etc?. This strategy can help to arouse users' interest in buying, and may also promote their repeated purchase to play the role of advertising.
5. With gift packaging strategy.
This is a popular packaging strategy in the foreign market, which has been used more and more in China. This strategy is that enterprises attach some gifts to the packaging container of a commodity to attract the interest of purchasing. For example, children's toys, candy and other commodity packaging with comics, character cards, sticky, cosmetics with coupons, a number of different gifts. There are lottery tickets in the package of some commodities, and you can get a prize if you win the prize. There are so many such things.
6. Reform packaging strategy.
The reform of packaging strategy means that enterprises should reform packaging design accordingly with the renewal of products and the change of market. In the modern market operation, the improvement of commodity packaging, like the improvement of the product itself, plays an important role in marketing. If the quality of the product is similar to that of the same kind of product and the sales are not smooth, it may be that the packaging design is not popular. At this time, we should pay attention to changing packaging, and the introduction of new packaging may create excellent sales performance. At the same time, we should collect more information about packaging performance in the market, constantly improve product packaging, timely adopt new materials and new technologies, carefully design new shapes, and create novel and unique packaging to play various functions of packaging. Of course, this does not mean that as long as we pay attention to the change of packaging, sales can be promoted, and the internal quality of goods should be constantly improved. At least meeting the requirements of use is the most basic premise.
7. Key points of packaging strategy selection.
The function of product packaging is to protect the product itself, facilitate the use of consumers, beautify the product, increase the added value of the product and promote sales. Reasonable product packaging strategy has a very important impact on the product marketing activities of enterprises. http://www.dgbpk.com/